When discussing cancellation/no show fees, the number one barrier I see is this mindset: “But if they don’t show up, I’m charging them when I’m not even doing anything! That’s so unfair/awkward/gross/etc.” I want to challenge this thinking. Because cancellation/no show fees are not charging people for “doing nothing”. You didn’t actually “do nothing”. How so? Well, think about it. You have:
Great read and good reminder, thank you!